Hot on the heels of another sold-out GEL-Kayano 14 duo, JJJJound and ASICS are keeping their momentum going with a highly anticipated GEL-Quantum 360 collaboration, slated for release on June 26th.
The Montreal-based design studio, JJJJound, first unveiled the sneaker in a subtle teaser back in May. True to their revered minimalist aesthetic, they have now gone public with a full and detailed unveiling of the shoe, giving fans a clearer look at what to expect on drop day.
A Study in Minimalist Design
The collaborative GEL-Quantum 360 exemplifies JJJJound's signature "quiet luxury" approach. The shoe features a muted, tonal color palette, focusing on premium materials and clean lines rather than loud branding or aggressive textures.
Key design elements include:
- A premium suede and mesh upper in a subdued grey hue.
- JJJJound's minimalist branding, discreetly placed on the tongue and heel.
- ASICS' iconic GEL cushioning technology, fully exposed in the 360-degree sole unit for maximum impact absorption and comfort.
- A co-branded insole, signifying the partnership between the two entities.
Continuing A Successful Partnership
This release continues the proven successful partnership between the retro-running specialist ASICS and the influential design studio. Their previous collaborations, particularly on the GEL-Kayano 14 model, have been met with immediate sell-outs and high aftermarket demand, cementing the duo as a formidable force in the collaborative sneaker space.
How To Cop
The JJJJound x ASICS GEL-Quantum 360 collaboration will be released on June 26th.
Expected launch channels include the JJJJound web store